Gustavo Tulio — UX/UI & Product Designer specializing in ServiceNow, enterprise UX, data visualization and conversion rate optimization (CRO)
Seven years in. Still designing for people first.
I’m a UX/UI and Product Designer based in São Paulo, Brazil, where I was born. I design intuitive ServiceNow portals and improve enterprise experiences for employees and customers. I specialize in data visualization and conversion rate optimization (CRO), turning complex processes into clear, easy-to-use experiences that people enjoy.
Showing all 24 cases
Case studies
Saúde Petrobras Portal
A ServiceNow Customer Portal for Petrobras’ health plan, making it easier for beneficiaries and their families to request services, check information, receive notifications and get support.
Saúde Petrobras App
A beneficiary-first app for Petrobras’ health plan, bringing together provider search, reimbursements, pharmacy benefits and telehealth in clear, easy-to-follow journeys for employees, retirees and their families.
Ambev Service Portal
A portal that brings together service requests, the knowledge base, community and corporate news for more than 137,000 employees worldwide.
Vivo Digital Signature Platform
A dashboard-style portal for Vivo, one of Brazil’s largest telecom companies, centralizing digital signatures and document management into clear, trackable workflows for every request.
Alcoa Employee Center
A ServiceNow Employee Center for Alcoa, the global aluminum leader, giving its worldwide workforce a single place for tickets, approvals, surveys and knowledge in clear, intuitive journeys.
Detran-SP Digital Portal
A citizen-first portal for Detran-SP, São Paulo’s Department of Motor Vehicles, turning hundreds of vehicle, driver’s license and traffic fine services into clear, searchable journeys on desktop and mobile.
Sephora Digital Sales Dashboard
A Power BI dashboard for Sephora’s Brazilian and Mexican branches, making it easier and more intuitive to check e-commerce performance side by side and compare KPIs to better optimize sales strategies.
Pearson Report Hub
A self-service hub that makes Pearson’s reports searchable and easy to read, helping teams across the company explore data and find the right report faster.
Azul Knowledge Portal
A knowledge portal, optimized for mobile tablet size, that gives Azul’s agents instant access to up-to-date policies and procedures, with simple tools to answer customers faster.
Banco do Nordeste Portal
A ServiceNow CSM portal for Banco do Nordeste, the federal development bank for Brazil’s Northeast, where people can become customers, find answers and news, and log in to follow their own requests.
Locaweb Company Portal
An employee portal for Locaweb Company, one of Brazil’s leading tech groups, centralizing tickets, knowledge and community across all its brands in a single, consistent experience.
Ceva Sales & Quota Dashboards
Sales and quota dashboards tracking billing, profitability and customer activation by business unit and territory, helping sales teams spot gaps and hit their targets.
Terranova Customer Portal
A ServiceNow customer portal for Terranova, a data center provider with global reach, where every client follows PUE, SLA, climate and its own requests in an interface that takes on that client’s visual identity.
Beontag HR Dashboard
An HR analytics dashboard for Beontag, the global RFID and smart-label company, showing workforce composition, diversity commitments and payroll against revenue in one clear view.
PRODEMGE Customer Portal
A ServiceNow customer portal for PRODEMGE, the state IT company of Minas Gerais, giving the government agencies it serves a single view of their invoices, contracts and service consumption.
Celepar Service Portal
A ServiceNow portal for the clients of Celepar, Paraná’s state IT company, where public agencies open new requests, approve what is pending and find answers in the help center.
PMERJ Digital Services Portal
A citizen portal for PMERJ, Rio de Janeiro’s Military Police, bringing online accident reports, police report copies and job openings to one place, with gov.br login and a dedicated area for officers and their families.
SEF-MG Workspace Research
User research with the teams who resolve tickets at SEF-MG, the Minas Gerais Finance Department, turning their feedback on the ServiceNow workspace into a backlog of improvements the dev team then built.
Jeitto Agent Workspace
A ServiceNow CSM agent workspace for Jeitto, a Brazilian digital credit fintech with millions of customers, opening each shift on a homepage of case metrics so agents see open, pending and proactive queues at a glance.
Nextios Service Portal
A ServiceNow portal for Nextios, one of the Locaweb companies, uniting incidents, requests and a knowledge base in one clear, search-led experience that helps users find answers and solve issues faster.
Masutti Group Report Portal
A SharePoint portal that organizes reports by department and centralizes the document library, so every team can find the data and files it needs in one place.
Fidens HR Dashboard
An HR dashboard tracking headcount, absences, and diversity and inclusion targets across Brazilian states, giving leaders a clear view of their teams to act on gaps quickly.
cIX Citizen Portal
A citizen service portal concept for cIX, built as a ServiceNow demo to show how people could request a new copy of their ID, reach the ombudsman and follow every request with less red tape.
OIKOS Design System
The design system behind EDX’s ServiceNow projects, with shared libraries, icons, components and tutorials, plus a tool that generates the user stories teams work from during development.